MEET THE FOUNDER: LALA
Lala, aka DJ LALA, is the founder of Lalita Boutique and a worldwide DJ from Orange County, California, based in Los Angeles.
After the pandemic, Lala found herself at a creative crossroads. Years of DJing had allowed her to express her artistic side, but the pause in the world also gave her space to reconnect with old dreams—ones filled with textures, colors, and the joy of styling. She realized it was time to pour her creativity into something that felt even more personal: fashion.
What began as a small idea evolved into Lalita Boutique, a space she envisioned as both classy and irresistibly cute. Lala set out to create a boutique filled with pieces that aren’t just trendy, but meaningful—pieces that bring out confidence, playfulness, and individuality in every woman who wears them.
Every item is thoughtfully chosen or designed with intention, blending charm and elegance in a way that feels effortlessly feminine. Whether you’re dressing up for a special moment or putting together your everyday look, Lalita Boutique is all about celebrating who you truly are: cute, pretty, authentic, and uniquely you.
This is more than a boutique.
It’s Lala’s creative world brought to life—made for women who love expressing themselves through the little details that make a look their own.
Outside of Lalita Boutique, DJ LALA has built an international career in music. Her work has been featured by OC Weekly, where she made history with a front-cover story and received the publication’s Best Story Award that year. She has DJed for artists including Suga Free, Snoop Dogg, Too $hort, Inspectah Deck of Wu-Tang Clan, and more. She has toured throughout the U.S. with Suga Free and performed in more than 30 countries across North America, South America, Europe, and Asia.